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The power of networking.

LinkedIn provides you with a platform to develop and nurture your brand positioning from ground zero up. It’s entirely up to you on how far, how wide, how niche you want it to be.

It’s entirely up to you.

I’m glad that my given nickname, The Career Doctor, caught the attention of Dato’ Aminahtun Karim, a lady extraordinaire. A former ambassador who has served countries all over the world including my husband’s country, Canada, we finally met just before Christmas. We exchanged stories of cold places, adaptability, and other cultural topics.

We also talked about our favourite subject – ethics and adab. More to come…. thanks Dato’ Aminahtun Karim and Encik Shah. We meet again for more coffee and cupcakes soon!

HRB

a group of people sitting at a table
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Monetising Trust and Managing Your Coffee Stain

Monetising Trust ni sebenarnya apa?

Dan, pernah dengar “Coffee Stain” di dalam concept customer service? (Kalau tak lagi, sila tanya Abang Google.)

Takpe, saya cerita sikit. Ini cerita benar. Cerita dari pagi tadi.

Pagi tadi saya terima call dari seorang rakan yang baru dapat client. Client ni seorang fashion designer. Perjanjiannya ialah rakan ni akan menulis news mengenai fashion designer ni di dalam socmed dan juga news prints.

Client dah bayar untuk kos service. (Ok, ini part monetising trust – sebab client trust on her ability to deliver what has been promised). Malangnya, rakan ni pergi outsource penulisan tu ke orang lain yang takde inisiatif pun untuk double check kesahihan berita/gambar yang keluar. Rakan pun tak check sebab “rush for time” katanya.

Client pun marah lah sebab janji tidak dikota. (Ini lah part coffee stain nya.) Client will start to wonder, if you had blundered on this one, what else have you blundered and I don’t know about it?

Trust, atau kepercayaan ni sangat mahal. It is priceless sebab value nya ialah infiniti. Kita setiap hari sebenarnya berfungsi dengan kepercayaan ni. Kita percaya yang lampu jalan di tepi rumah tu akan menyala bila jam 7 pm, traffic light di simpang rumah akan berfungsi setiap hari, bekalan air sentiasa ada, petrol station akan dibuka setiap hari, supermarket yang kita pergi tu akan dibuka pada jam 8.30 am dan akan menjual jenama barangan yang kita suka dan percayai. Beli susu anak pun beli brand yang kita percaya. Alah, tak payah susah, beli garam pun begitu, ya tak?

 

Itu lah monetising trust.

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5 Tips Menggunakan LinkedIn Dengan Lebih Berkesan

So, kita dah register dengan LinkedIn. Tengok menunya macam ok lah, senang nak navigate.

Tapi, macam mana nak gunakan LinkedIn untuk menulis idea-idea kita? Kat bawah ni, saya tuliskan 5 tips untuk LinkedIn newbie:

  1. Sebelum kita request connection, karang sedikit ayat mengapa kita nak connect dengan orang tu. Contohnya – “Dear Hanie, I enjoyed reading your post on XYZ topic. May I request to connect with you?”
  2. Selepas dah connect tu, adab yang baik ialah untuk hantar ucapan terima kasih. Tak payah panjang berjela, “Thanks for approving the request to connect” sudah memadai. Tak ambik masa yang lama, kan?
  3. Sila check inbox korang tu. Jangan tak buka!
  4. Engage with the conversation – jangan jadi silent reader. Takde orang tau korang exist kalau senyap belakang tiang!
  5. Last sekali – have fun. Tulis idea-idea baru yang korang observe dan passionate about.

 

Senang kan?

 

 

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Personal Branding is For Everyone

A professional MC, an aesthetic doctor, a journalist, a lecturer, a business development director, a CEO, a fresh graduate, a social activist = these are some of my private clients who have one thing in common.

They are looking for ways to elevate their presence in this competitive world while sharing their knowledge and doing what they do best.

Social media is part of your marketing strategy. This is the place where you raise your brand recall, create awareness and generate potential opportunities. The gist is the same – either you are running a company, or you are in search of work opportunities.

“As of January 2018, there are 4.02 billion internet users around the globe — that’s 53% of the world’s total population. Active social media users make up 3.2 billion, or 42% of the population. – Forbes”

Do you like what you see about you on social media?

 

To your career success

HRB